Redbean, August 07. - I drive a Peugeot. In fact we have two Peugeots in the family and we have owned about six previously. All are beautifully designed and engineered well of course. Their biggest attraction is their value for money. Great European driving without the badge premium. We have had mixed results with reliability. Some were nearly faultless, one was a total lemon. This variation in build quality and/or just plain luck is probably similar in most makes of cars even of high quality.
What will my next car be? Probably a Peugeot. So why am I going back? We have a relationship so familiarity, habit, easy to do, all apply. They have new good product with no compelling alternative. They are still good value for money in my eyes (ie in what I consider important - safety, environment and driving experience).
But what really compels me to return to this brand over and over again? Two things - people and culture. These French entrepreneurs, designers and engineers are madly passionate about making great cars at an affordable price simply because they believe everyone should have access to quality design and engineering. That passion flows throughout the company, its dealers and even its owners.
So I know that I can buy the next model Peugeot, probably without even test driving it, since I know that the values of the people and culture they have developed will not let a bad product out the door. This is a radical departure to the old adage that the product design rules and anybody can sell it. Many auto companies without this foundation of people and culture can have huge variation in their products over time. They tend to chase innovation and market share by copying and competing on individual components such as power, features and price without ever considering the holistic brand. Hence they are inconsistent.
So because I trust Peugeot’s product, through its people and culture, this reduces my anxiety and risk and our relationship continues.
I use an Apple computer. In fact we have four in the family and we have owned about twenty previously… Well, you know the story!